NAME: Eric

DEMOGRAPHIC:
• Male, 40-50
• Business makes at least $200,000 per year

BACKGROUND:
• Entrepreneur, founder of numerous companies
• Businesses are focused on health and wellness
• White collar, very intelligent

IDENTIFIERS:
• Highly motivated
• Very passionate about making the world a better place
• True entrepreneur: creates businesses that can franchise
• Calm demeanor
• Always open to new ideas and fresh perspectives
• Prefers to ask questions via phone
• Responds to emails quickly
• Able to pay all invoices quickly

GOALS:
• Improving quality of relationships with customers
• Encouraging customers to invest in their long-term health
• Getting more customers in general
• Sharing referrals between the various businesses he's created
• Better delegation, more time to focus on what he does best (public speaking)

CHALLENGES:
• Lead generation
• Not sure whether marketing is working
• Insufficient marketing analytics, not doing A/B split testing
• Usually very busy
• Frequently pulled into various directions
• Customers are frequently looking for quick fixes vs. long-term solutions

HOW I HELP:
• Inbound marketing helps create and nurture more lasting relationships
• Create more clearly-defined avatars/target audience
• Showing exact marketing ROI
• XDude-quality videos make sure that people watch 100%
• Wide range of skills allow faster speed to market

REAL QUOTES:
• Says "new client acquisition" instead of "getting customers"
• "Lead generation isn't meeting my aggressive entrepreneurial spirit"
• "To secure distinct lead generation campaigns with detailed analytics, proper A/B testing on conversion"

COMMON OBJECTIONS:
• Cost per unit (wants to purchase in bulk)

MESSAGING:
• Client Attraction Blueprint

ELEVATOR PITCH:
• My Client Attraction Blueprint removes the question-marks on your marketing ROI and helps you nurture long-lasting relationships with leads, to help you acquire higher-quality clients without costing you an arm and a leg.