High-Energy Video Production, Marketing and Consulting: Jody Hatton

3 Ways to Use Video to Turn Customers into Active Promoters

Wanna know something weird? According to an intensive study by McKinsey & Company, 60% of consumers of facial skin care products went online to conduct research about a product after they purchased it. Why? They were deciding whether to recommend the products to others. When customers are …

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4 Video Types that Convert Leads into Customers

Hooray! You've brought strangers to your website. You've given them value and captured their contact information in return. Now your prospects are educated and ready to buy ... but they're overloaded with all the options they have to consider. Video taps into the brain's emotional center in …

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3 Examples of Video Lead Magnets to Help you Convert Website Visitors into Leads

Are you looking to generate more leads for your business? The almighty lead magnet is here to help! A lead magnet is an easily-consumable piece of information that you offer on your website to convert visitors into leads. Also referred to as opt-in …

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Fix [an error occurred while processing this directive] in WordPress by setting file permissions with this recursive, automatic PHP script

Super-short version: Download this PHP script to automatically set permissions of all directories to 755, and all files to 644, throughout your entire website. It should get rid of the "[an error occurred while processing this directive]" error, and will fix many other annoying WordPress …

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Malicious Code: *///istart preg_replace on nav-menu.php line 465

I recently received an email from my web host, notifying me that a few files on a couple different websites had malicious code in them. This was actually the second time I received an email about files on these websites. I had already gone through them a few days previously, hunting through …

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How big is my website? How to get a list of all files and directories using PHP

The Short Version: Download 4 fantastic scripts here, place them in the root of your website, then go to the appropriate addresses in your browser. Save the reports to your hard drive using CTRL+S (CMD+S on a Mac). Remember to delete the scripts from your website when done! …

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