Alright, it’s time to close some sales! About Us and Company Culture videos are best used in the third stage of your marketing funnel, and will help you convert leads into buying customers.
People do business with brands they know, like and trust.
About Us and Company Culture videos help you go from another voice on the Internet to a likeable, personable brand that your prospects can relate to.
Why does your company exist? What helps you get out of bed in the morning? Show your prospects that you have a passion and a vision, and they’ll happily follow you toward that bright horizon.
This video is awesome because:
- The content is more about the customer than it is about the company.
- The CEO is earnest without putting on an act.
- He clearly communicates the company’s mission within the first 15 seconds.
I’m not the hugest GoDaddy fan in the world, but this video gets me all fired up. At least in the beginning. Then it gets a little cheesy. 😉
Hey, look! The owners of this big fancy company are real people. This video wonderfully tells their story and presents their products in a way that would make any parent feel comfortable to buy.
Example: Harman Law
Who knew that lawyers could be earnest, likeable people? This video does an excellent job of making their target audience — “the little guy” — feel like they’ll truly have someone on their side when things go wrong.
Note: prices listed above are estimates, based on video length and general production level. Your actual price may vary depending on your individual needs.
Get More Customers
Contact me now to start converting leads into buying customers!