Alright, it’s time to close some sales! Explainer videos are best used in the third stage of your marketing funnel, and will help you convert leads into buying customers.
At this point, you’ve brought strangers to your website. You’ve given them value and captured their contact information in return.
Now your prospects are educated and feeling ready to buy … but they’re overloaded with all the options they have to consider. They don’t want to read every page of your website.
Video is a super-powerful medium at this stage because it taps into the brain’s emotional center in a way that no other medium can do.
People fall asleep during TV commercials, but body language changes the instant they hear a story. If you show your prospects that you truly understand what they’re going through, they’ll be far more likely to listen.
Explainer videos help you condense everything that’s great about your company (and all the ways you solve your prospects’ problems), and present them in a way that’s easy for them to understand.
On the Spot Painting
The one thing my client wanted the most was for his new promo video to be funny. Telling jokes and adding slapstick comedy could have very easily turned this one into a disaster … but I’m really happy with how it turned out. 🙂
Example: Cyber Coverage
Stealing and selling personal data is a massive industry, and can mean total disaster for the victims. Stories compiled from a number of real-world case studies.
Example: Stumm Electric
This video explores the stories of two electricians whose lives branch off in radically-different directions as a result of making one choice differently.
Note: prices listed above are estimates, based on video length and general production level. Your actual price may vary depending on your individual needs.
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