Alright, it’s time to close some sales! Testimonial videos are best used in the third stage of your marketing funnel, and will help you convert leads into buying customers.
Testimonial videos carry a lot of weight when it comes to giving your business credibility in the eyes of your prospects.
90% of customers say their buying decisions are influenced by online reviews, and prospects prefer to watch “real people” share their experiences whenever they consider making a purchase.
This is a beautiful example of a testimonial video. Great energy, short interviews, sharing the experiences of 5 people in just 74 seconds.
Note: I like the minimalist branding at the end, but I’d prefer to see a call to action at the end.
Who doesn’t hate doing paperwork? This video (one of a series of many) tells a story that any small business owner can relate to.
Note: I think the first 5 seconds of this video could be trimmed out. If a prospect is in fact watching a series of these videos while making their decision, they don’t need to watch the person’s name being drawn.
Clearly intended for people who produce dairy products — not so much for people who consume dairy products — this video does an excellent job of showing life “before” and “after” doing business with the company.
Note: prices listed above are estimates, based on video length and general production level. Your actual price may vary depending on your individual needs.
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