If you’ve ever tried advertising on Facebook or Google, you know how hard it can be.
And confusing. And expensive.
Most of the time, your ad will be seen by a total stranger.
If they detect even a HINT of advertising … POOF! They’re gone.
Let me make this clear:
You absolutely can market to total strangers on social media.
It just takes a different approach.
Keep in mind:
- They don’t know you, and don’t care about you.
- They only care about understanding their problem(s).
- They hate advertising.
Today’s audiences are fickle and impatient, but you can engage them by showing them content that:
- Gives them value in a short period of time
- Focuses 100% on them and solving their problem
- Doesn’t try to sell anything!
Here are 4 kinds of videos that people love to watch and share with their friends on social media.
Compact, powerful and an easy favorite on social media.
People love checklists because they deliver a lot of information in a short period of time, about any conceivable subject in the world. “Top 10” videos frequently get hundreds of millions of views on YouTube.
Well-researched videos are social media dynamite.
One channel on YouTube that only creates infographic videos has over 150,000 subscribers and more than 12,000,000 views — with a library of only 31 videos.
This is the easiest kind of social-media-friendly video to start with.
What kind of questions do your prospects tend to ask during their first consultation with you? Generate goodwill by giving people the exact information they want (before they even have to ask you for it).
Go from being a total unknown to a credible and trustworthy authority.
A great way to establish authority in your niche is to have a library of useful tips that make someone’s life easier, better, or more fun.
There you have it! The 4 most powerful kinds of videos you can use to grow your audience on social media.
Need help putting your social media videos together? Book a phone call with me now or fill out the form below!
Once you’ve used your social media videos to generate traffic to your website, the next step is to use video to convert your website visitors into leads.